The premise is simple . . . a couple guys are given US$25,000 to roam the country with their video camera and record their experiences as they play the game and put the moves on women . . . the game is seduction and the would-be masters of this branch of the science of influence are Evan and Gareth . . . their motto, play or be played!

These guys are playing a real life version of the AXE videogame Mojo Master and basically are putting all the plays and styles from the game (play the game or be played) into a real life reality test, the hard test.  The game has a look and feel of Magic the Gathering for seduction gurus instead of wizards.  The videogame and the live adventures are really a very clever marketing strategy from AXE.  Humor, lust, and babes . . . with a hint of a dream of if only it were me for the customers.

Watch the videos, be amazed at the approaches these guys use "yes, I am a doctor" and see the responses.

Now, the creepy part is that there are folks out there in the real world taking notes who are going to do the same sort of routines and walk-ups.

Seduction is a science but it is best played straight without the deception or games. Be the kind of person women want to be with. You certainly don’t have to be manipulators or game players to be successful nor do you need to be meat puppets or walking mannequins . . . oh, yes, there is Lars and Brock too.

Enjoy.