The Mail Online has an excellent overview on phobias and strategies for helping folks. See http://www.dailymail.co.uk/sciencetech/article-1350928/Phobias-Born-themor-learned-others.html for the complete piece. Do note that the author states that hypnosis can be very effective for helping folks cope with or overcome their phobias . . . this is very true. Seriously, hypnosis can be VERY powerful and extremely effective at helping folks overcome their fears. However, the process described by the author of the MO story is only one protocol and while it is the most-often used, it is seriously out of date. There are a number of much more effective methods that one can use . . . yes, I do indeed take on private clients for phobic work.

All the best,
Brian