"According to the Hollywood Reporter, the award will go to "the most creative feature film among those in steroscopic 3D produced between September 2008 and August 2009". It will be selected by a three-person jury comprising Italian director Nadia Ranocchi, US film historian Dave Kehr and American film critic Scott Foundas.  Films in 3D are currently big news in Hollywood: the industry likes it because cinemas can charge extra for a feature screened in 3D, and because pirate DVDs cannot replicate the audience experience.  Thus, an increasing number of tentpole movies are being made using 3D. Fox is betting on James Cameron's Avatar to set the cash registers ringing. Disney has A Christmas Carol (directed by Robert Zemeckis) and Alice in Wonderland (from Tim Burton) lined up. Not content with opening proceedings at the Cannes film festival with Up in May this year, Pixar will unveil 3D versions of its two Toy Story films in Venice.  The Venice international film festival takes place from 2-12 September, with director Ang Lee as president of the jury."