So there really are some biological differences in color preference . . . Why Girls Like Pink . . . while everyone likes blue, women tend to like redder shades and men the greener spectrum. Girls really do prefer pink.
Ling speculates that the color preference and women’s ability to better discriminate red from green could have evolved due to sex-specific divisions of labor: while men hunted, women gatherered, and they had to be able to spot ripe berries and fruits. Another theory suggests that women, as caregivers who need to be particularly sensitive to, say, a child flushed with fever, have developed a sensitivity to reddish changes in skin color, a skill that enhances their abilities as the “emphathizer.”
Interesting stuff. Not just cultural, it seems to be biological. However, it doesn’t mean that some women don’t like pink or that some men do. Heck, I am a big pink and purple fan.
