When we want to be successful at influence, a very key concept is that of making certain you follow a win win paradigm or at least make certain your prospect believes they’re getting a good deal or some value out of an interaction. You also might find it useful to leverage what the prospect wants to allow yourself to get what you want. Now, sometimes this is all a matter of perspective. When you watch this video, who actually wins the wrestling match? The girl who pins the guy or they guy who winds up with his face nestled deeply between her thighs? See, it’s all a matter of perspective. Thus endeth the lesson.