Daily Archives: May 26, 2011

Advertisers can create False Memories

At io9.com, Esther Inglis-Arkell writes about a recent study that demonstrates how how skillful advertisers can word-jack your brain and create false memories. Yes, you read that right . . . thanks to recent academic research, advertisers now know how to push your brain buttons to create product-associational false memories . . . yep, false…