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Archive for May 26th, 2011

Advertisers can create False Memories

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May 26, 2011
Advertisers can create False Memories

At io9.com, Esther Inglis-Arkell writes about a recent study that demonstrates how how skillful advertisers can word-jack your brain and create false memories. Yes, you read that right . . . thanks to recent academic research, advertisers now know how to push your brain buttons to create product-associational false memories . . . yep,...
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