Smokers are more worried about the stigma of their habit than their health, with research showing they are increasingly likely to hide their addiction and feel guilty about it.
This finding, after Cancer Council of WA research into the emotional and social aspects of smoking . . .
"Smokers who are still at it have resisted the messages of previous campaigns, so we really had to take a different approach," Cancer Council WA education and research director Terry Slevin said . . .
The research found smokers were increasingly likely to hide the habit from new acquaintances and feel guilty about the effects of their habit on friends and family.
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