INMI or Science of Earworms or Why You Can’t Get That Damned Song Out of Your Head

They go by many names: Brain worms, sticky music, cognitive itch, stuck song syndrome. But the most common (if also the most repugnant) is earworms, a literal translation from Ohrwurm, a term used to describe the phenomenon (and perhaps bring to mind an immediate association with corn earworms). If you’re an academic, you might refer to it as Involuntary Musical Imagery, which, of course, gets condensed to INMI.

Scientific American has a fascinating piece on INMI that is well worth reading.

What are we talking about? Again, back to the academics, specifically, C. Phillip Beaman and Tim I. Williams from the University of Reading, who in a 2010 paper, explain it like this: “Simply, an earworm is the experience of an inability to dislodge a song and prevent it from repeating itself in one’s head.”

Oh, thaaat.

In the last five years, earworms have become the subject of peer-reviewed scientific studies. In 2006, Steven Brown of Simon Fraser University even studied his own earworms and observed in the Journal of Consciousness Studies that they could be used as a basis for understanding how conscious experience can be split into multiple parallel streams. In 2008, moreover, Finnish researchers published a study that used the Interrnet to survey age, gender, personality and musical and linguistic competence of 12,420 countrymen who experienced the endless loops in their heads.

A recent entry into this growing literature is: “How do earworms start?” The paper, published online in Psychology of Music on September 27 by researchers from the University of London, characterizes the vast range of things that impel Involuntary Musical Imagery.

The study was an exercise in crowd sourcing. BBC radio station 6 Music runs a morning breakfast show in which listeners describe their earworms. Taking 2,424 reports during several months in both 2009 and 2010, the researchers analyzed 333 of them. The study also included an analysis of 271 of the 1308 responses to online questionnaires from BBC sites as well as radio networks in the U.S. and Australia. The results are not entirely surprising, but they do demonstrate that almost any thought or sensory perception can hit the “on” switch. Hearing The Village People’s “YMCA” can get the mental tape rolling. Other head music may be induced by a memory from summer camp, the stresses of work or simply the boredom of office meetings.

See for the complete piece with a whole slew of fascinating insights.