It seems that the Grateful Dead did a lot more for contemporary business practices than they've previously been given credit for, pioneering practices that were oddly eccentric in their day but which are now commonly taken for granted as if they've always been the cast.
"The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethnomusicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created “customer value,” promoted social networking, and did strategic business planning."
Go to The Atlantic to read the entire piece, well worth the looksee.
All the best,
Brian
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Brian David Phillips, PhD, CH [brian@briandavidphillips.com]
Hypnotist, Hypnotherapist, Intuitionist, Trance Wizard
President, Society of Experiential Trance
Associate Professor, NCCU, Taipei, Taiwan
